McDonald’s is at it again.
Following the success of its all-day breakfast menu, the fast food chain is preparing to make another massive change. As it turns out, frozen McDonald’s patties could be a thing of the past, because the company has just announced that it is testing out burgers with fresh, non-frozen beef.
According to the McDonald’s website, the world’s largest chain of hamburger fast food restaurants serves “flash frozen” burgers – which “is when beef is ground fresh and then quickly frozen to seal in fresh flavor” – and has been doing so since 1955. Now, the company is testing fresh beef meat in 14 locations in the Dallas area in Texas, and the test has been going on since November, without any advertising.
It has been reported that McDonald’s is limiting the fresh beef to burgers that use Quarter Pounder-sized patties, such as the Homestyle Burger and the Bacon Clubhouse Burger. It remains to be seen whether this will be a permanent move.
In a statement, the company’s spokeswoman, Lisa McComb, said: “Like all of our tests, this one, too, is designed to see what works and what doesn’t within our restaurants by considering the operational experience, customer response, price points, and other important information, which may inform future decisions. It’s very premature to draw any conclusions from this test.”