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McDonald’s Is Testing Fresh Beef Burgers In Dallas

McDonald’s is at it again.

Following the success of its all-day breakfast menu, the fast food chain is preparing to make another massive change. As it turns out, frozen McDonald’s patties could be a thing of the past, because the company has just announced that it is testing out burgers with fresh, non-frozen beef.

FILE -- An exterior angle photograph of a new style McDonald's Restaurant.

Photo credit: myfox8.com

According to the McDonald’s website, the world’s largest chain of hamburger fast food restaurants serves “flash frozen” burgers – which “is when beef is ground fresh and then quickly frozen to seal in fresh flavor” – and has been doing so since 1955. Now, the company is testing fresh beef meat in 14 locations in the Dallas area in Texas, and the test has been going on since November, without any advertising.

DUDLEY, UNITED KINGDOM - UNDATED. EXCLUSIVE: A McDonald's Big Mac burger. When Suzanne Franklin fell pregnant, she was at a loss how to eat for two. She had suffered from extreme food allergies for years - and doctors warned her that pregnancy would make the allergies worse. She was allergic from everything from eggs and dairy produce to all fruit and veg - so Miss Franklin found an unusual solution. She found she wasn??t allergic to Mcdonald??s Big Macs - so she ate a Big Mac burger every day throughout her pregnancy. And any worries about her unusual diet affecting her baby??s growth were unfounded - as she has given birth to her own 10Ib2 whopper. Miss Franklin, 23, said: "All those burgers definitely didn??t do him any harm. It was the only thing I could eat safely during my pregnancy, so I just lived on them". (Photo by Worldwide Features / Barcroft Media / Getty Images)

Photo credit: fortune.com

It has been reported that McDonald’s is limiting the fresh beef to burgers that use Quarter Pounder-sized patties, such as the Homestyle Burger and the Bacon Clubhouse Burger. It remains to be seen whether this will be a permanent move.

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Photo credit: www.eater.com

In a statement, the company’s spokeswoman, Lisa McComb, said: “Like all of our tests, this one, too, is designed to see what works and what doesn’t within our restaurants by considering the operational experience, customer response, price points, and other important information, which may inform future decisions. It’s very premature to draw any conclusions from this test.”

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