Starbucks is ready for summer.
On Tuesday, the American coffee company and coffeehouse chain announced that it will expand its menu of cold drinks with two new ones: Nitro Cold Brew and Vanilla Sweet Cream Cold Brew, in an effort to compete with specialty shops. Over the past 10 years, the overall iced coffee consumption grew by 75% in the US, so it’s safe to say that Starbucks is planning to capitalize on it.
The highly-anticipated Nitro Cold Brew infuses nitrogen – chemical element number 7 – into its slow-steeped, cold-brewed coffee, and offers a “smooth and creamy sweetness”, according to the Seattle-based company. By the end of summer, the drink will be available in more than 500 locations, starting with Seattle and Portland, followed by New York, San Francisco, Chicago, Boston and Los Angeles.
Meanwhile, the new Vanilla Sweet Cream Cold Brew features the cream that was specifically created in order to compliment the cold brew, and it will be made in-house daily. Starbucks’ new offering is a “complete” drink, according to Mackenize Karr – a coffee education specialist with the company – because there is no need for extra milk or sugar.
So will the new cold brews be another hit for the company? According to Twitter, the answer is yes: