On Tuesday, Twitter announced that it’s introducing changes to its 140-character limit, allowing users to add more characters into a tweet, in addition to ditching the annoying ‘.@mention’ feature. The online social networking service’s latest move doesn’t come as a surprise: Twitter’s attempts to increase its user base and engagement haven’t been very successful lately, raising questions about its growth trend.
Within the next couple of months, Twitter will stop counting photos, quote tweets, polls and GIFs toward its 140-character limit. Moreover, the company will stop counting ‘@names’ in replies toward the limit, and it will be adding the retweet button to your own tweets.
In a statement, product manager Todd Sherman said: “Over the past decade, the tweet has evolved from a simple 140-character text message to a rich canvas for creative expression featuring photos, videos, hashtags, Vines and more. So, you can already do a lot in a tweet, but we want you to be able to do even more. In the coming months, we’ll make changes to simplify tweets, including what counts toward your 140 characters.”
In April, the company released a quarterly update that showed little change when it comes to its user base. At the moment, Twitter has 310 million monthly active users, which is up 3 percent from 2015, and only slightly higher than the 305 million in the previous quarter.